Am I ready to hire a professional photographer?

First and foremost, not every entrepreneur is ready or at the right stage in their business to hire a brand photographer.
I want to be transparent because there’s nothing worse than making a bad investment.

So I categorize entrepreneurs into 2 groups with different needs.

The first group is someone with two years or less experience & who is focusing on earning consistent income. When you are first investing in your business I would suggest hiring a business coach to help you lay the foundations of your business or invest in marketing to create more brand awareness in hopes to book more clients. Really focus on learning who your ideal client is AND what they want and what attracts them FIRST.
The other group is entrepreneurs with over 2 years of experience who are booked up & earn a consistent income, but they lack time, are overwhelmed & need help attracting more of their ideal clients.

——- If the latter sounds like you, here are 5 reasons why you would benefit from hiring a brand photographer!

1. You are booked & don’t have time to capture your own photos.

If you are fully booked and making a great profit, it makes sense to hire a professional who knows what they are doing and already has the necessary equipment. That way you can focus on your client work and not waste precious time you don’t have.

2. You’d rather focus on your zone of genius.

You don’t want to learn a new skill that you don’t think you would use often. All entrepreneurs can’t be great at everything, that’s why they outsource certain tasks.

3. You are investing in a professional website, or going through a re-brand.

You are spending a lot of money on a new stunning website and wouldn’t want to put low-quality photos on it. Investing in professional branding photos that are one of a kind to you will make your website memorable and more appealing.

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4. You are being featured on a big publication

You are expecting an influx of people to discover your brand from an upcoming press release or publication so you want to have gorgeous brand photos and create a beautiful online presence in hopes that they become a client.

5. You want to raise your prices

You want professional brand photos to show your audience you take yourself seriously and that the service you offer is high quality and justifies the higher price tag.